We're digital strategists who care about your success
A collective of creative technologists committed to helping businesses establish and grow their online presence through strategic design, development, and partnership.
You aren't growing your business alone. We're here to contribute to the growth of your entire organization.
Key Metrics
- 20+ Years of Experience
Building digital solutions since 2004 - 100+ Projects Delivered
From WordPress to modern web apps - 95% Long-term Partnerships
Clients who return for ongoing work
Two Decades of Digital Evolution
From the early days of WordPress to modern React applications, we've been building and evolving alongside the web. Our journey reflects the transformation of digital technology itself.
Timeline
- 2004
The Beginning: Started with WordPress development and custom CMS solutions - 2010
Agency Expansion: Partnered with agencies and nonprofits on complex projects - 2018
Modern Stack: Adopted React, Node.js, and headless CMS architectures - 2024
Strategic Focus: Helping organizations navigate digital transformation
Our Mission
Empower our clients to use online tools and communication to their full potential by providing affordable, effective, custom design and software solutions.
Our Vision
Become a trusted partner providing dependable and straightforward web design and development services to improve our clients' productivity and business strength.
What Drives Us
Committed to Excellence
We're dedicated to delivering the best solutions for your business. Quality isn't negotiable—it's the foundation of everything we build.
Honest & Transparent
We believe in straightforward communication. No jargon, no hidden costs, no surprises—just clear, honest partnership.
Deeply Invested in Your Success
Your business goals become our goals. We care about your success as much as you do, and we're committed to helping you achieve it.
Continuous Learning
Technology evolves rapidly. We stay current with the latest tools, trends, and best practices to ensure your solutions remain effective and competitive.
Leadership
Les Lakewood, Founder
Les brings award-winning business leadership combined with decades of experience in digital design and development. His approach emphasizes strategic thinking, asking the right questions upfront, and building long-term partnerships rather than one-off projects.
Under his leadership, The Variables Co. has become known for rescue missions—taking on challenging projects that require both technical expertise and business acumen—as well as helping agencies and organizations navigate digital transformation.
Let's Work Together
Ready to create meaningful change? Whether you're launching something new, fixing something broken, or evolving your digital presence, we're here to help.